HELP! How to Make SEO (Search Engine Optimization) edits to your site
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How make make SEO edits

THE HELP! FILES

All WordPress websites developed by ink allows clients to make SEO (Search Engine Optimization) edits to their site.

  1. Login to your “Dashboard”, click on the page you want to edit.
  2. Scroll below the page text – you will see the options for “Yoast SEO”
  3. Edit your Page title and Description

HOW TO MAKE SEO EDITSTo the right is a sample of what appears when the term “ink website design” is Googled / searched. The Page Title appears first (circled in pink). The Meta Description (circled in blue) appears afterwards. According to this article on the Google webmaster blog in 2009, Google does not use Keywords in meta ranking – but it is your choice if you choose to use them or not.

1. PAGE TITLE

Your page title provides users and search engines with useful information about your site. Text contained in your title appears in search results pages and will be the title that all users will see in their browsers. Use relevant, useful text.

TIPS:

  • Each page of your website should have it’s own unique title tag that is related to the page that it describes.
  • The title tag can include your most important keyword phrases, but don’t just stuff with keywords.

2. PAGE (META) DESCRIPTION

Meta tags provide Google with more information and can even help drive traffic to your site. Meta description information can give users a clear idea of your site’s content and encourage users to click on your site in the search results pages.

TIPS:

  • Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing.
  • Each page of your website should have it’s own unique description tag that is related to the page that it describes.

3. KEYWORDS

According to this article, Google does not use Keywords in meta ranking. But if you choose to use Keywords on your site, try to think of “specific keyword phrases” not “keywords”. Ask yourself which keywords – word combinations and phrases – you would type into the Google search box to find your business.

TIPS:

  • List any keywords that you think users might search for on Google to find your organization.
  • Avoid using overly generic keywords
  • One-word keywords are likely to be too generic, so try using two- or three-word phrases.
  • Include variations.

OTHER HINTS!

  1. THE COPY itself (text) on each of your pages is also important in order to achieve better search engine listings. You can weave keywords into your text without any noticeable difference to quality or “keyword stuffing”. As a result, your text is still easy to read, but uses specific terms which will help the site be found.
  2. LINKS: When linking to another page on your website, instead of using the generic term “click here”, use the descriptive keywords for the link.Eg.
    – Instead of: “Joe’s B&B offers a spacious three-bedroom vacation rental –  click here to view.”
    – Use something like this : “Joes’s B&B offers a spacious three-bedroom vacation rental with hot tub and view…”
  3. H1, H2, H3 tags: Use page headings/titles to emphasize important text.  Similar to the structure of a newspaper, think about the main points and sub-points of the content on the page will be and use appropriately.  These heading tags are labelled so search engines will recognize it as “important” on your webpage, so it could help to use search terms or keywords within these titles. The main title should always be <h1>. The <h2> denotes that it is of lesser importance than <h1>.
  4. Bold content which is more relevant & valuable within content.

DON’T DO THESE THINGS

Don’t be sneaky and try to trick a search engine, or you risk getting your website blacklisted.

  • Don’t duplicate meta descriptions, or titles.
  • Don’t submit identical pages or duplicate content.

If you are interested in learning more about SEO for your website, there are many different opinions out there on the web. We don’t specialize in SEO and these are just a few pointers to get you started. When clients are eager for search engine optimization (seo) work I always recommend to consult with a company who specializes in this service. Please ask for details.

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